AIG

AIG is the world's largest insurance company with multiple divisions and myriad stories to tell. A synergistic look and feel was mandatory. The message had to inspire confidence yet be easy to comprehend. The client was thrilled with the way these ads extended their Bring on Tomorrow campaign. A two-month interactive guide project also involved deciphering complex global insurance information and delivering it in a manner that was accessible and marketable — becoming another example of the Bring on Tomorrow campaign that worked extremely well.