Gillette Satin Care

Gillette developed SATIN CARE when they heard so many women say they used their husband’s Gillette Foamy to shave their legs. (Which did a perfectly fine job, but it wasn’t made for women and smelled like a barber shop.) So, an audience was identified and we were tasked to introduce Satin Care with all its moisturizing properties that soothe, soften, and make skin feel silky. Off we went to create an oasis in the Mohave Desert and then to Buenos Aires where women threw away their pants. Those kind of advertising budgets are gone but not forgotten.