Maine Workfoce

In 2014, the state of Maine enacted legislation to help strengthen and improve their public workforce system. The CWMWDB offers free training and support that can be a bridge to quality employment. They needed our help in reaching disconnected youth who weren’t aware that good wages, benefits and a better quality of life was available to them. We presented several campaigns that were upbeat and optimistic but the last ad shown here didn’t pull any punches. It got serious about getting a job and it was the message that hit home.