Nabisco "Mr. Phipps Pretzel Chips"

From the naming ideation session to the making of the commercial, we witnessed this product come to life. Total fantasy, totally made up, what a writer's dream! Inspired by Rocky & Bullwinkle, we even chose some of Jay Ward's original actors to do the voices. My favorite spot of all time – that went absolutely nowhere. Nabisco ultimately decided they didn't have room on the shelf for another cracker.