National Grid

National Grid asked for our help in marketing their e-commerce platform called The Marketplace. The products found there are designed to seamlessly fit into our consumers’ lives while making their homes more comfortable and energy efficient. The objective was to increase sales but on a more personal level. What better way than to make LED lightbulbs, smart thermostats and water-saving shower heads come to life and dance to classical music. We created 15 second videos showcasing 3D animations with CGI movement that gave our products a sense of style and personality.This was so well-received we were tasked with extending the campaign into “a day in the life” 30 second commercial. No animation this time. Real life, real products, real people who also danced to the music.