Norfolk State

The first time Norfolk State University reached out to the agency, they were facing a serious accreditation challenge. As a Historically Black College and University (HBCU), they were committed to academic excellence and transforming lives but were having trouble attracting qualified students. After diving into qualitative and quantitative research, we created messaging that focused on the future not only of the students but of the school itself. Our eye-catching “We see the future in you” campaign appeared in OOH, radio, digital and print ads and generated excitement and awareness both on and off campus. After one year, applications and enrollment increased 250%. We got an A+ from our clients and today NSU is ranked #8 in the HBCU Times top 25 rankings.