“Who’s That Behind Those Foster Grants?” was one of the most memorable campaign lines ever created. We wanted to revitalize it for our new assignment on Foster Grant reading glasses. The right FG celebrity had to be “rediscovered” and hopefully use readers. Raquel Welch, as stunningly beautiful as she always was, agreed to repeat her role as brand spokesperson. Test scores, especially recall, were very strong and a great campaign was born again.